Today I have a juicy conversation with one of the women I have grown to admire, Patty Dominguez. I was so lucky that Patty asked me to be a part of her show, the Positioning to Profit Podcast.
Her show is about setting yourself up uniquely in the marketplace because, let's face it, whatever marketplace you're in, there's a very high probability that it's super competitive. After getting to know her, I knew I wanted her to come to hang out at Casa De Confidence.
Patty Dominguez, is the founder of Positioning to Profit, is a best-selling author, advisor, and contributing marketing expert. Her work has been featured on Smart Business, Investor’s Business Daily, NY Daily News, and American Express Open Forum to name a few. Prior to 2013, she worked in Fortune 50 and management consulting as head of Global Agency Strategy. She now helps service-based entrepreneurs claim their “Category of One” status based on their unique abilities.
As I hear this conversation, I am reminded of a critical lesson I learned some years ago. We are never going to be everyone's cup of tea.
As the CEOs of our life and business, we must learn this key lesson to help us create a more significant impact and transformation for ourselves and others.
Patty reminds us of how to stand out in a crowded world. We need to have a clear brand promise, the thing that you promise, the transformation that you can stand behind, and to know that in good faith, you can lead people by being the person who really cares and is invested.
Our interactions with others should be more than just transactional. It's about being transformational in this world.
When you position it that way, you're not going to be for everybody. But you can help make someone's life better.
In this episode, we discuss how when you create expansion for someone and stand behind what you do, work from a place of integrity. You will have money but, most importantly, an immeasurable impact beyond what you can see. There is a ripple effect in the actual impact we create.
Lastly, in your journey, remember to stop "picking up nickles" and focus on the long term. Work with a coach that can help you generate and implement a plan that is not just for a quick win but for the vision you desire to achieve.
Find Patty on her website
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