Hey there, it's Julie DeLucca-Collins, and I'm excited to share with you today's episode of the podcast. In this episode, I had the pleasure of interviewing Melissa Polanco, the founder of Ring of Color, a Latina-owned makeup brand. Melissa shares her inspiring journey as an entrepreneur, starting with her background in higher education and counseling. She talks about the lack of representation in the beauty industry and how she wanted to create a brand that others could relate to.
We dive deep into the challenges of starting a business, the importance of inclusivity and affordability in the beauty industry, and the power of color to boost confidence. Melissa also shares her plans for expanding her product line and the importance of being mindful and conscious of the mission and products at Ring of Color.
I was truly inspired by Melissa's passion for creating a brand that celebrates diversity and empowers women. Her story is a testament to the power of following your dreams and making a positive impact in the world. So, tune in to this episode and get ready to be inspired by Melissa's journey and the amazing work she's doing at Ring of Color.
Starting the business [00:08:54]
Melissa talks about how she and her sister started the business, including researching how to start a business and figuring things out through trial and error.
Starting a Business [00:09:27]
The host and Melissa discuss the importance of taking action and not waiting for perfection when starting a business.
Being the Face of the Brand [00:11:34]
Melissa talks about the importance of being the face of the brand and her experience being featured on Uni.
Cruelty-Free Makeup [00:17:15]
Melissa explains why it was important for her to create a cruelty-free makeup brand and how she ensured her manufacturing companies followed the same values.
Adding New Products [00:19:59]
Melissa discusses her plans to add new products to her makeup brand, including blushes and lip care while maintaining inclusivity and quality.
Influencers and Honesty [00:21:15]
Melissa discusses her love-hate relationship with influencers and the importance of honesty in the beauty industry.
Skincare and Growth [00:24:46]
Melissa shares her skincare routine and discusses her goals for growing her brand, Ring of Color, while balancing a full-time job. She also talks about how consumers can support small businesses like hers.
Creating Awareness [00:29:18]
The importance of creating awareness for a brand and attracting people to it is discussed. The host emphasizes the need to engage with customers and nurture relationships.
Connecting with Ring of Color [00:31:19]
Melissa Polanco talks about how to connect with Ring of Color through their social media platforms, website, and online apps like Super Great and Flip.
The Inspiration Behind the Lipstick Names [00:35:59]
Melissa Polanco explains the inspiration behind the names of two of her lipstick colors, "Mommy" and "Margarita," which are both personal to her family history.
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