Casa De Confidence Podcast | Empowering Women to Succeed

How PR is a Must for Though Leaders and Experts with Katie Riess

Episode 312

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Are you sitting on expertise but struggling to be seen? This week on Casa De Confidence, we’re joined by PR powerhouse and former network TV producer Katie Riess, who shares how she went from booking political bigwigs at NBC and CBS to helping entrepreneurs craft media messages that land—and lead to real visibility.

We unpack:

  • Why confidence is the key to getting featured (and how to build it)
  • What the “quiet expert crisis” is—and how to break free from it
  • How Katie pivoted her career after becoming a mom (and never looked back)
  • The difference between pay-to-play PR vs. earned media—and why it matters
  • A simple tip to get yourself media-ready this week

Whether you're launching a book, podcast, or movement—this episode is your permission slip to stop hiding and start showing up.

Grab Katie’s FREE PR Content Calendar + Media Prep Resources:
ktmediastrategies.com

Connect with Katie on LinkedIn

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